If you’ve been around the block in the digital marketing world, then you know how popular the “Launch model” has become.
It first gain notoriety from Jeff Walker when he started publishing his strategies called “6 in 7” which was 6 figures in 7 days.
Then came John Reese.
Everything changed when he had the famous million dollar day.
This brought on a new strategy for affiliate marketers called Launch Jacking.
What is Launch Jacking?
Launch Jacking is an affiliate marketing method where you focus on getting the top spot in both Google and Youtube right when the product launches.
The idea behind it is there will be super targeted traffic from people searching for the name of the product.
Launch Jacking Tutorial – Step By Step
I’ve attached a video that I found to be one of the best launch jacking videos explaining the process step by step by super affiliate, Derek Pierce.
As he describes the launch jacking process, you’ll focus on 3 areas.
- Creating a Youtube video review
- Creating a blog post where you embed that Youtube video
- Emailing your list to the blog post
After reading this, I suspect what’s happening is the idea is to land on the first page for the targeted terms, then have retargeting campaigns from Google, Youtube and Facebook.
But the Question – Does this Work?
Yes. It works.
However, in some of the make money, online niches expect that there can be some real heavy hitters with large list and big sites willing to push the boundaries.
Also, you’re subject to the launch.
Sometimes Launches Bomb
That’s the biggest negative to the Launch Jacking process – you lack control over the launch process, the sales message, and the excitement the vendor draws up.
With that being said, you’re still creating content and you’re able to use retargeting in an effort to grow your reach and scale your business.
What you have to do is treat this as a numbers game.
In other words, you’ll need to not focus solely on a single launch, but instead a number of launches.
In comparison to the real estate model, if you just have a single rental unit, then you’re business is always in jeopardy because you only have 1 revenue stream.
The advantage to the launch jacking model is there are so many launches and you can pick and choose who you decide to work with, what products you promote. I recommend checking out the post at Think Tank Lab and get started with this affiliate marketing model.
By simply promoting one product after another, you’re automatically building up your authority in the market.